Location, a fundamental enabler of new mobile services, is at the epicenter of an extraordinary wave of mobile innovation. While location-based services have been the subject of much hype for years, location now occupies a critical, pervasive role in the mobile & internet industry. New forces unleash location-based innovation and implies new position across the value chain. The convergence of technology, competition, investment and social media is unleashing location-based innovation and fueling an enormous wave of new location-based services.

Location information is becoming a lot like salt: adding it makes every application better and all the successful smartphones rely on location-aware applications or embedded layers. Large screen, built-in GPS, 3G speeds enable and encourage truly interesting LBS applications. Location data is popping up in ever more mobile applications, from the expected one, like travel and navigation apps, to local search or social networking. The number of applications is endless, and this will affect everyone’s life, and the way enterprises do business: content and connected services will empower all enterprises and consumers.